![]() ![]() The “ Moments” feature is somewhat like a Facebook wall where friends can post messages in different formats (e.g., text, audio, pictures, stickers, videos). An ecommerce platform, which is particularly convenient because it’s integrated with the payment service.A platform for companies’ online presence, with 10 million “official accounts.” Official accounts are WeChat-supported mini-websites that are easy to establish and especially convenient for small businesses, compared with the high-tech skills needed to build and maintain an interactive website.This capability allows person-to-person money transfer, including 8 billion “red packets” (so called because gifts of lucky money were traditionally given in red envelopes) sent during the 2016 Chinese New Year celebrations, as well as easy payments to either online or real-world businesses. ![]() 200 million users have connected their bank accounts to WeChat. ![]() However, WeChat quickly added other features today, it is no longer primarily an IM application, but it also includes: WeChat: All You Want in One PlaceĪs the name implies, WeChat started as a mobile instant-messaging (IM) app, launched by Tencent in 2011. The study aimed to uncover practices in which WeChat users engaged, as well as why and in which cases its users preferred to use WeChat instead of regular mobile websites and apps. In this article, we report on user research we did in China with WeChat users. ![]() WeChat has been touted as the poster child for conversational user interfaces. Much of this hype stems from angst generated by the success of the Chinese WeChat service, which had 700 million users as of April 2016. Even Taco Bell has a “TacoBot,” a service that allows users to order and customize their tacos using a natural-language UI. The big Internet companies of the Western world have proclaimed “conversational user interfaces” and chatbots to be the Next Big Thing, with major initiatives led by Amazon, Apple, Facebook, Google, and Microsoft. ![]()
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